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In the area of coupon technology, 58 percent of consumers responding to the ICOM survey see their coupon use increasing if they could download a coupon from the Internet and have it automatically connected to an electronically swiped frequent shopper card.
Of that 58 percent, 35 percent said they are much more likely to use such a card and 23 percent indicated they are somewhat more likely. Consumers using these paperless coupons receive the discount at the register without having to clip and carry. AOL, Kroger, General Mills and Procter & Gamble are involved in programs testing these high-tech coupons.
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- People:
- Peter Meyers
- Places:
- Toronto
- United States
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