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“These advanced coupons have attracted some consumer interest and drawn media attention. Put in perspective, online coupons of all kinds represent less than 1 percent of the overall coupon market, and consumers to date have expressed a strong preference for receiving coupons in the mail,” Meyers said. “Brands should pay close attention to determine if this technology is right for their consumers.”
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- People:
- Peter Meyers
- Places:
- Toronto
- United States
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