Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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P+P: What are some of the challenges facing online print providers right now? How do these affect print distributors and what is the industry doing to combat those challenges?
ML: A big challenge is ease of use and systems designed for people, not Web crawlers or print experts. As print manufacturers and sellers, we tend to over-complicate the purchasing e-commerce experience. The simplicity of use and ability of a consumer to obtain the product, service or information needed, in as simple and as fast a manner as possible, will either make you or break you.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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