Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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Specifically, the new architecture and workflows behind our new 4over.com have allowed us to introduce more solutions that simplify print. One example is our new EDDM Full Service solution—an EDDM [Every Door Direct Mail] service where the customer's effort is only to select their product, choose routes and upload artwork. 4over takes care of everything else, including the printing, bundling and delivery to the U.S. Post Office for dispersal. It's the first solution of its kind for the trade, and it's enabling 4over customers to offer growth solutions to their customers simply and efficiently.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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