Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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But it wasn't a joke. The product, now available to Amazon Prime members by invitation only, is real. It wasn't Amazon being self-aware and poking fun at itself and its customers—it was an online retail behemoth embracing the simple reality of its market: Consumers want to buy online, and they want to do it as quickly and as easily as possible.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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