Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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Analytic data and metric building tools have [advanced] light years in the last five years, allowing for companies to see where they actually fit—the ability to close gaps and find niches where we didn't before. When you add the advancement of the analytic metric data-stream available in real time, you allow yourself to become the best option for your clients, taking a great deal of the guesswork out of the marketing and sales proposition as a whole. Defining best customer attributes is key in creating the right marketing messages.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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