Sounding Off on Online Print
Web-to-print experts discuss innovation, technology and the customer experience
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Sean Norris
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P+P: What are some of web-to-print's most popular products or new products you're excited about offering?
ML: [We're excited about] e-commerce price calculators, more intuitive and easier-to-use online technologies, and fast product information with mobile-friendly client interfaces.
ZM: Business identity print continues to be a leader. Major growth areas are dye sublimation fabric product categories, postcard mailing solutions and large format substrate offerings that continue to fuel growth. Also exciting to 4over is the growth of our packaging line-another first for the online trade print community.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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