The Lost Art of the Cold Call
Why cold calling is still worthwhile—and how to do it right
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Sean Norris
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"I interviewed a multi-million-dollar producer for HALO last year who told me this empowering sales secret-it takes 13 'touches' to turn a prospect into a client," said Greene. "Boom. Success is now quantified. These numbers are right on. Most salespeople quit after the first or second call. Most successful salespeople quit after the fifth or sixth call," he continued. "But it takes 13 'touches' to turn a prospect into a client. Most people don't want to work that hard, but those who do land the accounts."
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- People:
- Gregg Emmer
- Rick Greene
- Places:
- Batavia, Ohio
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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