The Lost Art of the Cold Call
Why cold calling is still worthwhile—and how to do it right
By
Sean Norris
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5. SELL YOURSELF
Sure, cold calling might not be able to match the speed of email and text messaging or the efficiency of SEO, social media and other inbound lead generation strategies. But it makes up for it by being one of the few remaining sales approaches still reliant on actual person-to-person contact. Use that element to separate yourself from the increasingly digital pack.
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- People:
- Gregg Emmer
- Rick Greene
- Places:
- Batavia, Ohio
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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