The Lost Art of the Cold Call
Why cold calling is still worthwhile—and how to do it right
By
Sean Norris
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If you're convinced cold calling is still a worthwhile sales tactic, don't look to Google for affirmation. A search for "cold calling statistics" turns up a whole bunch of numbers, most of them overwhelmingly negative. An article titled "The Horrifying Reality of Cold Calling" (the first Google result) cited a HubSpot survey that found cold calling costs 60 percent more per lead than inbound marketing tactics. One blog cited a study in which 6,264 cold calls yielded 19 appointments, for a 0.3 percent success rate. Another site pegged the success rate at a much rosier 1 to 3 percent.
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- People:
- Gregg Emmer
- Rick Greene
- Places:
- Batavia, Ohio
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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