The Lost Art of the Cold Call
Why cold calling is still worthwhile—and how to do it right
By
Sean Norris
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"The biggest unique selling proposition any sales professional can bring to the table is themselves," said Emmer. "Making warm calls immediately tells the business person that you are part of the equation. You are not an app, email or bulk mailing. You have a name, and now the prospect knows what you look like. The best advice from the old school, and it's still valid today, is this: 'People do business with people they want to do business with,'" he concluded. "Become one of those people."
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- People:
- Gregg Emmer
- Rick Greene
- Places:
- Batavia, Ohio
- California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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