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“Put that coffee down. Coffee is for closers only.” The immortal words of Blake from the movie “Glengarry Glen Ross,” are a prime example of just how serious this end-of-year rush is. If you’re not selling, then a necessity for most to be fully functioning throughout the day will be withheld. There it is—no pressure, salespeople, BUT we have officially entered the mad dash to close out 2012. Will your numbers beat last year’s numbers? How can you make the most of this all-important 4th quarter?
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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