If you're convinced cold calling is still a worthwhile sales tactic, don't look to Google for affirmation. A search for "cold calling statistics" turns up a whole bunch of numbers, most of them overwhelmingly negative.
Batavia, Ohio
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Sales is all about thinking big. Bigger clients lead to bigger profits which lead to bigger vacations, or so the logic goes, and a lot of the time that's true.
The new year can represent a clean slate or a do-over of sorts. Ambitious resolutions are made—the kind that involve treadmills and self-reflection. The success rate is uncertain.
Nobody is perfect and, undoubtedly, society misses the mark on a lot of things. But sometimes, American culture produces seemingly minor gems that turn out to be some of the greatest pairings in history—pairings that make us mutter, “Why didn’t I think of that?”
Batavia, Ohio-based Kaeser & Blair Inc. (K&B) announced the association of The Singleton Company with K&B.
It was a very good year for Chicago-based InnerWorkings.
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