Full Speed Ahead
According to Hoffman, online printing will continue to grow in the wholesale market, as pricing is instantly available, and ordering is easy.
"It's up to print buyer[s] to decide how much interaction and assistance they prefer," Hoffman explained. "With our websites, the expertise is available but we don't force the customer to contact a person to manually place, check status or proof an order. For the end-user, print resellers will continue to play a vital role as long as they are offering value-added services. For our print reseller customers, this often translates to graphic design, overall marketing management or full-service account management services. Print buyers want their products to be inexpensive, fast, high quality and with top-notch customer service, whether they are the ultimate user or a value-added reseller of wholesale printing."