Full Speed Ahead
"The trend of just providing cheap, glossy card stock with little or no service is going away," Gaugler noted.
Instead, companies should be changing and developing new strategies and products on a regular basis.
Sam Vignjevic, director of Greenville, South Carolina-based growll.com, said his company is always striving to improve its equipment and processes. "While we emphasize keeping costs down, our focus stays on the customer and what we can do to improve their experience," he remarked. "Automation plays a key role in giving our customers the ability to service themselves as much as possible without having to wait for an answer. Customers not only can do their own proofing and tracking of orders online, but they are even automatically notified if they have forgotten to upload or approve their artwork once their order is placed. This automation also has allowed us to utilize our customer support team to become more dedicated to unique or custom orders. We are able to provide custom print shop support with wholesale pricing to our clientele."