Full Speed Ahead
Vignjevic anticipates greater competition.
"Prices will continue to drop, forcing printers to come up with ways to produce less traditional products and think outside the box. growll.com will embrace this concept and expect to see growth," he surmised.
Megerdichian believes the economy will decide what holds next. "We believe that the economy is beginning to turn the corner, which means the demand for printed materials will strengthen over the next few years," he explained. "The market, however, will become increasingly competitive because of direct to retail, online printers, who cut the print broker/reseller out of the supply chain completely. The challenge, therefore, is for members of the trade print industry to retain their existing customers and attract new customers by offering innovative, quality print products at competitive prices."