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Sean Norris
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"A good rule of thumb is to look at each account and analyze how your business would be impacted if you were to lose that account—not only from an immediate financial standpoint, but also long-term," she continued. "How long would it take to replace that revenue and what would the cost of that be? This could move you to work on mixing up your current blend."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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