A Profile in Print
See how technology has affected the industry through the years
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"The audit was key to getting it right from the start," said Robison, "and the sales toolkit was critical for connecting the logic of each product and each marketing program together. Everything we send out has the same look and feel and consistent messaging, which is fundamental to successful branding."
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- People:
- Don Bishop
- Ted Robison
Charlotte Mills Seligman
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