A Profile in Print
See how technology has affected the industry through the years
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Then came Apple's Macintosh computer and the desktop publishing revolution in the mid-'80s. Much to the chagrin of printers, new publishing software such as Adobe PageMaker and QuarkXPress allowed secretaries and bookkeepers to design and produce their own art boards. "It was [a] nightmare," said Robison, "because many of these people were untrained in either the software or design principles. Printers were spending hundreds of unpaid hours helping customers correctly prepare their artwork." To recoup lost margins, many printers brought design and prepress teams in house and started charging for their time.
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- People:
- Don Bishop
- Ted Robison
Charlotte Mills Seligman
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