A Profile in Print
See how technology has affected the industry through the years
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"It's our job to help our customers and to understand that print is just one piece of the total marketing puzzle. If we know what customers want to accomplish—whether it's driving traffic to a Web site, increasing in-store foot traffic or eliciting response for an offer via the mail—our knowledge of the entire marketing mix, not just print, can help them meet their goal. And to become knowledgeable, we, too, should be analyzing our own marketing budgets and deploying and measuring programs across multiple media," he asserted.
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- People:
- Don Bishop
- Ted Robison
Charlotte Mills Seligman
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