A Profile in Print
See how technology has affected the industry through the years
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Because Penn specializes in direct mail, Robison also became a direct mail expert. "In the past, marketing lists were purchased from lots of different sources," he noted. "While some rudimentary segmentation and response measurement was possible, most direct mail programs utilized a shotgun approach. As increasingly sophisticated database and sales management software and digital printing technologies came online, mailings and e-mail[s] became much more targeted and personalized."
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- People:
- Don Bishop
- Ted Robison
Charlotte Mills Seligman
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