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Unfortunately, neither knowledge nor materials are inexpensive, and the better the quality of the commercial print piece, the higher the cost. According to Clare, an increasing number of people want to pay less for a better product. "Distributors need to be cognizant of the changing costs of materials and the effects of the economy as well," he said.
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- Companies:
- Heidelberg
- The Jerome Group LLC
- Webb/Mason
- Places:
- Roanoke, Va.
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