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Seven hundred miles west of Repacorp, in Maple Grove, Minn., Ted Schultze, the owner of Symbology, came to a similar conclusion. For Schultze, adding specialty bar-coded products to a distributorship's product mix makes sense because that way they are not competing on price alone, he said.
"It allows distributors to sell non-commodity products into myriad applications," explained Schultze. "The typical distributor has a catalog with forms, letters and promotional products, but there are probably less than 25 manufacturers producing specialty bar-coded products."
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- Companies:
- Data Label
- Repacorp
- Symbology
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