Build Profits Through Booklets
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Offering some helpful advice on how to sell books and booklets to end-users, McAleavey suggested that distributors try highlighting the products' convenience. "Let customers know that any form or direct mail product can go into a booklet," he said.
He also advised that distributors be aware of how many pages an end-user wants in a booklet, and to compare that with the capacity of the manufacturer's collator. If an end-user has a 27-page booklet and the collator can handle 24 pages at a time, get the customer to narrow the page length down to 24 pages. "You both save time and money, and the client appreciates the effort," McAleavey said.
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- Allan Doane
- Bob McAleavey
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