Build Profits Through Booklets
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As a result, Doane suggested that manufacturers work with distributors to sell booklet products in a completely different way—one with added value.
New Approach
One way that Gulf Business Forms is practicing what it preaches is by hiring a liaison to help
distributors design an advertising and media package—a package consisting of booklet and brochure products. While this may not seem out of the ordinary, Doane said that many distributors stick with standard forms and avoid venturing down the marketing path.
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- People:
- Allan Doane
- Bob McAleavey
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