Build Profits Through Booklets
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While it is true that larger corporations with art departments will shop around for prices on their commercial work and typically go to a direct commercial printer, Doane said that a distributor can prevail over such competition. "If distributors have business within a corporation, have the right knowledge, are competitive and have confidence, they can sell their relationship and diverse product offerings within the company—something the end-user will not get with a commercial print house," he said.
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- People:
- Allan Doane
- Bob McAleavey
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