Build Profits Through Booklets
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Creating media packages, however, means that distributors will need to learn how to develop ideas and concepts. And, they will need to be willing to work with people in their end-users' marketing departments to develop sophisticated marketing pieces. "With this type of commercial business, they will need to be creative, to work harder," said Doane. "These kinds of orders do not repeat as easily. More often than not, you have to start from scratch."
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- People:
- Allan Doane
- Bob McAleavey
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