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Kresin also reported an increasing number of non-professionals who are performing their own design work with results that are, well, unique.
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Commercial printing is very subjective. "It's critical that distributors tell us exactly what customers have in mind," said Kresin. Recently, he stopped a press run when he noticed that images in a catalog were appearing too dark and contacted the distributor, who assured him that it was a lot better than what the customer was currently using. "You don't want to delay a job over quality issues that are not a concern for the customer, but neither do you want to ship a job that isn't going to satisfy expectations simply to meet a deadline," he said.
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- Chris Green
- Karl Kresin
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