The Wheels Didn’t Fall Off
Some think the economy is getting stronger, while others feel we are headed toward a double-dip recession. Regardless of which direction the economy takes, this makes it absolutely necessary that every promotional advertising/specialty professional connect with clients now. Get projects on the books now. Show the continuing strong value of promotional advertising. Most businesses have money. They are simply afraid to put it back in motion. They have strong profits from the increased productivity already discussed. By helping your customers maintain a smaller, stronger, more productive work force, they and you are in a much better position to ride out the economic rollercoaster without the wheels falling off!
- Companies:
- Kaeser & Blair
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.