The Wheels Didn’t Fall Off
The second half of every year always receives a natural sales boost from seasonal sales like calendars and planners and holiday business gift purchases. This year, especially, is a great time to solidify business relationships because a gift will have stronger impact. The expectation of a gift during the holiday season is not necessarily there this year, so businesses that thank their customers and potential customers will stand out.
- Companies:
- Kaeser & Blair
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.