The Wheels Didn’t Fall Off
So why is this good news for specialty distributors and sales pros? Because promotional/specialty programs can lessen employee emotional and psychological fatigue, improve attitude, reward productivity, recognize superior accomplishment, increase job satisfaction and help moderate costs.
Kurt Kaeser, CEO of Kaeser & Blair, said, "When our dealers [salespeople] work on the internal employee programs with their customers, other projects and orders almost always follow. Right now is a perfect time to be selling specialty advertising because businesses are reinvesting and focusing on growing again."
- Companies:
- Kaeser & Blair
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.