The Wheels Didn’t Fall Off
Recognizing opportunities and capitalizing on an improving economic vitality will position your business for growth. With quite a few promotional advertising/specialty distributors having other lines like printing, labels and forms as their primary source of income, it is critical to think separately about the promotional advertising/specialty part of your business. If you don't, the optimistic outlook for the promotional industry might pass you by.
- Companies:
- Kaeser & Blair
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.