Know Your Audience
Direct mail can be a great conversation starter for cross-media campaigns
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Glaser went on to say that the real key to design and personalization are images and messages that resonate with the audience and hold their attention long enough for them to respond.
QR Codes can be an extremely effective tool when used with a good call to action. A QR Code can be embedded with a PURL, which then takes an individual to an online landing page or microsite that includes content customized for that customer.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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