Know Your Audience
Direct mail can be a great conversation starter for cross-media campaigns
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The Here and Now
Tracking results is essential to a cross-marketing campaign. This can be done in many ways depending on the scope and methods of the campaign. Gould urged everyone to test lists, offers and/or creative. Code by each test version to see which gives the most responses.
"The QR Code can be tracked automatically and so can a PURL. If your direct mail is not incorporating those, you can use the old fashioned method of asking for the code on the website order screen or when they call or come into the location. All of this information should be entered into your CRM software so that you can run reports and easily see who responded how," she instructed.
0 Comments
View Comments
- Companies:
- AccuLink
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments