Know Your Audience
Direct mail can be a great conversation starter for cross-media campaigns
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If the Message Fits
Once you have chosen to make direct mail a part of your campaign (and you know the target audience), consider the most suitable "package." If budget is a determining factor, postcards are the least expensive option.
"We can define the best direct mail package based on the offer, the goal, the audience and the product or service type," Gould remarked. "We provide many options: boxes with product samples inside, postcards, self-mailers, large and small envelopes, shaped mailers, clear envelopes and so on."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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