Creating a Competitive Edge
Distributor printing capabilities create a competitive edge that will benefit both customers and suppliers
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“On-demand digital printing capabilities will help keep the pick-and-pack operation on track and allow us to variable print direct mail," said John. “Direct mail is where it’s at, and you have to be able to solve the entire package from start to finish, which involves designing, printing, mailing and Web back up or a Web ordering interface.” He also observed that digital equipment costs are coming down, noting that the
DocuColor 240/250 has the same technology as the very expensive Xerox iGen, only in a smaller box and with a smaller foot print. David added that the company’s total outlay for its digital printing capabilities will be approximately $150 thousand.
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Maggie Dewitt
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