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Frustrated with her franchise's decision against the pursuit of a green certification for its members, Bisel conducted her own investigation. "I had already been looking around for some way to differentiate my company from the ones, who in my opinion, were only 'playing' green. … Many people claim to be 'green' because they offer recycled stock and will use soy ink if you ask," she said. "When I heard about SGP, I decided to attend [its] convention and see for myself what it entailed. The folks [who] were designing the program were so impressive and knowledgeable that I knew it was going to be the premier certification for our industry. I did not see it as a gamble—I saw it as the best certification and the best solution for my company."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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