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The hard work paid off. "From the time we were certified to today, our business has grown by 25 percent and we get inquiries daily because of our green advertising and word-of-mouth. Almost all our website inquiries are a direct result of someone searching for a 'green printer,'" Bisel stated.
Critics argue that going green can be costly and daunting, which may explain the green fatigue seen over the last 24 months. This is where companies must re-evaluate their own priorities and see where they fit in the green equation. It might not be for everyone, but Jones concluded, "I want to ask, how overwhelming is a visit from the EPA or a toxic illness in one of your workers? I would rather be overwhelmed by the many benefits of going green."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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