Fact vs. Fiction
The controversy surrounding the U.S. Postal Service (USPS) and its financial troubles has done little to instill confidence in clients. The organization recently ended the first quarter of its 2014 fiscal year (Oct. 1, 2013 to Dec. 31, 2013) with a net loss of $354 million, marking 19 consecutive quarters in the hole.
Without legislative change, Postmaster General and CEO Patrick Donahoe certainly has his hands tied. In the meantime, one printed segment continues to dodge the postal curse: pressure seal forms.
"Other than an increase in postage over the years, USPS woes have had no detrimental impact on the pressure seal direct market," noted Christian Simko, director of product marketing and communications for Relyco Sales Inc., Dover, N.H. "In fact, we are seeing our direct mail/mail house customers increasing their use of pressure seal forms."
And as Dan Hopkins, national sales manager of Roanoke, Virginia-based InfoSeal, pointed out, the USPS even created a standalone category for pressure seal mail pieces, separate from self mailers, due to strong performance.
Sounds like a good thing, right? Some may argue too good. Inevitably, pressure seal talk always turns to costly investments, paper jams and process changes. Print+Promo caught up with a few experts who want to set the record straight. Read on as they debunk five popular pressure seal myths.
Myth #1: The transition to pressure seal is disruptive.
Change can be challenging, tricky and downright scary. Many companies aren't ready to give up their trusty envelope inserter in exchange for a world of cohesive products and EZ-folds. But pressure seal forms and equipment are user-friendly and the transition from inserted mail pieces is "simple and quick," according to David Yost, general manager, InfoSeal.
"A quality cohesive is laser compatible and is effective with laser printers even in extremely large quantities," he said. "Often production facilities do not embrace pressure seal until a customer requires the product. Once they use pressure seal and experience the efficiency and advantages, they switch many of their other clients."