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“There is no question [that] demand for the traditional products has declined dramatically over the past several years. In order to survive as a manufacturer, you have to continually reduce cost[s], increase productivity and aggressively go after new opportunities,” he asserted. “We need to take in a much higher percentage of new business today, just to maintain sales, than we did five years ago. The advantage of selling forms products in today’s market is that they are consumable print products and, for the most part, necessary to do business. So, although we are not seeing the frequency of repeat orders [that] we did a year ago, and in some cases per order quantities are down, we are still getting orders.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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