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“At that particular time, we had something that nobody else had—a product that everybody wanted,” he joked. “[My father’s] response was, ‘Yes, we felt it, but it didn’t really change what we were doing.’ ... The biggest challenge now is with the way people can pay their bills. You’ve got to remember the mailer product was originally designed to get an invoice or billing out quickly. And really, all you had back then was a postal service. Nowadays, you have e-mails, faxes—any numerous ways to pay the bill.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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