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The solution? Give the people what they want. Get their attention. Goodwin Graphics, for example, has created some unique unit set forms. “The other ones that we’ve done are kind of unique in the sense that they’re used for inventory control, where the back ply is a full-size label and there [are] three or four parts actually glued on top of that. And then we have some promotional stuff we’ve done, which is what we call a doorhanger job. It’s punched out to where you can put it on a doorknob, and one of them we do has got an envelope with a glassine patch on it, so the envelope sits in there,” he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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