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Goodwin encouraged distributors to call with any out-of-the-box designs or strange form constructions. He related a story where a customer of his presented him with a design for a DVD mailer. It involved a two-way form, so users can put their DVDs in the envelope, seal it and drop it off in the mail, echoing the likes of Netflix. The catch? This mailer is certified to where it can be sent for the one ounce postage (42 cents for one way), unlike the pricier 65 cent-costs of other DVD mailers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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