Brand Aid
From the basics to the big time, expert advice on building brand awareness
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The biggest boost in branding is developing a positioning strategy that absolutely resonates with customers making your brand the first choice—even if the price is higher. Some may scoff at this, but companies like Apple, Starbucks and luxury brands regularly sell higher priced commodities, even though there are cheaper choices.
0 Comments
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments