Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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Having discovered what your brand might be, it is important that you define your own brand. This simply means that everything you do affects your brand—your marketing, sales, organization and community, among other things. To ignore your brand allows your competition to define your brand for you. Whatever the case, your brand grows and shrinks with your efforts or lack thereof.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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