Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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Another costly mistake companies can make would be to run a brand awareness campaign before doing research on the brand and messaging. This can result in running a campaign that does not resonate with your audience or, even worse, launching a campaign that infringes on another brand's trademark or copyright protection.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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