Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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ER: If you want customers to pay attention to you, give them something to care about. What's in it for them? One question on validating research I conduct is, "If so-and-so company disappeared tonight, would you miss it?" How would your customers answer that question?
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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