Go with the Technological Flow
Going with free e-mail services can be a costly mistake, as well, according to Owens, since they don't create a professional, successful-looking business environment that savvy customers will expect.
He explained that for the most part, the industry to date does not have platform-to-platform ordering, and so the Internet is the bridge between the various systems that distributors and manufacturers use, and creates the interface that facilitates end-user communications. "Unfortunately, some distributors view the Internet as the biggest threat to the printing industry when, in fact, it's saving their businesses," said Owens. "Technology can broaden distributors' territory and make them more accessible with less staff. It's the difference between 24/7 and 'It's after 5:00 pm, so forget it.' Many distributors are also realizing that they can now live where they want and work from home while keeping customers where they are. The electronic cottage is finally coming."