Go with the Technological Flow
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Charlie Owens, vice president of sales at IGDS, was a distributor for 13 years and understands the type of functionality that industry professionals require. "A lot of the things that distributors have to think about are pre-set into the program, including a profiling system that establishes individual customers' preferences for receiving communications, such as confirmations and notifications," said Owens. "It's this kind of intuitiveness that must be in trade software to save time, shorten the learning curve and keep things simple."
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