Pleading the Fourth
How to boost your fourth-quarter sales and finish the year strong
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Sean Norris
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2. Why So Early?
Ninety days is a long lead-time, but there are a few reasons to plan this far ahead. For one, the closer you get to the holidays, the more likely it is your clients will have already depleted or exhausted their promotional budgets. "Very often companies have run out of promotional spend or have experienced budget cuts by the fourth quarter," said Marcus Sweeney, national sales manager for Bridgeport, Connecticut-based Prime Line.
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- Companies:
- SnugZ USA
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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